Spring - Fall 2007
A Commitment to Nature's Playground
Bear Naked goes green as it partners with The National Arbor Day Foundation® to help preserve, rebuild and restore America's damaged national forests. In 2007, Bear Naked and the National Arbor Day Foundation will plant 50,000 trees in two national forests damaged by fires. The company's donation to the Foundation supports planting trees in the Sequoia National Forest in California and the Huron-Manistee National Forest in Michigan.

In addition to planting trees in damaged national forests, Bear Naked introduces new products, including all-natural Heavenly Chocolate granola and a line of all-natural/organic Trail Mixes. Heavenly Chocolate is introduced in conjunction with Universal Pictures’ green production of Evan Almighty. The Trail Mix line is introduced along with Bear Naked’s “Triple Crown Project,” a partnership with three organizations – The Appalachian Trail Conservancy, Pacific Crest Trail Association and Continental Divide Trail Alliance – to help conserve, build and maintain America’s three classic long-distance hiking trails.

Big Cities Get Bear Naked
Bear Naked launches the "Live Bear Naked Tour," hitting markets such as Boston, San Francisco, Los Angeles, Seattle, Denver and Chicago. The tour interacts with city residents in a variety of ways to share the company's philosophy of "un-process - simplify - enjoy" - which refers to both the food we eat and the lifestyles we lead.

November 2007
After five years of watching the company grow from Kelly's parent's kitchen to an office in Norwalk, CT, Brendan and Kelly were faced with a dilemma: Bear Naked fans were growing by the day, and it was a challenge to meet ever-increasing demand. In November 2007, the Kashi Company, an independently managed subsidiary of the Kellogg Company, invited Bear Naked to join its natural foods family of brands that includes Kashi and Stretch Island Fruit Company. This has allowed us to grow and make its food widely available, while retaining its independent and adventurous spirit.

Today, Bear Naked operates as an independent business in La Jolla, Calif. Although Bear Naked's original founders are no longer involved with the company, the people who work here maintain their spirit and passion for great-tasting, nutritious food that supports an active lifestyle.